What’s in a Logo? Capturing Rhythms, Relationships, and Renewal

So, we recently just finished up our logo – it was a collaborative effort of two of our community members.  And just like we chose our name intentionally, we chose our logo intentionally. So in case you are curious, this is what is behind our logo.

final-cotw-logo-white-background

Defined by Communion

First off, Community of the Way is a community of Christ-followers that shares the Holy Eucharist or Holy Communion together each week. It is a defining aspect of our worship together. So in choosing a logo, we wanted something to symbolize that, and we decided upon a circle with a cross in the center because it looks like the communion bread that we partake of each week.

photo-42

Defined by Rhythms, Relationships, and Renewal

Secondly, we wanted a symbol that would communicate something about our values: Rhythms, Relationships, and Renewal. Earlier in our process of choosing a logo, we had talked about using a Celtic cross. In a Celtic Cross, the circle around the cross represents redemption and renewal not just of individuals but of all creation (Romans 8:19-22).

Even though, we ultimately decided not to go with a Celtic cross, we still wanted to include a circle in our logo to point to this renewal that Christ has brought, is bringing, and will complete. We also knew that circles often represent interconnected relationships, and building strong relationships among ourselves and with our families, neighbors, co-workers, and city is a key value of ours.

What about the interconnected circles? Well later on in the process, we also decided to add interconnecting circles because this again points to the idea of interconnected relationships.

It also has a feel of movement and of  the interweaving of cyclical rhythms.   As a liturgical church, we do life together according to the Church year, walking together through the Seasons of Advent, Christmas, Epiphany, Lent, Holy Week, Easter, Pentecost, and Ordinary Time. As Christians in the Anglican tradition, we also develop daily and weekly rhythms of prayer, study, outreach, and Sabbath that are meant to deepen our relationship with Jesus and with each other as we journey along with Christ.

If you would like to find out more about our Rhythms, go here. To find out more about the churh calendar, check out this short, helpful video.

Desiring Growth

Finally, we chose green as our logo’s color. Why?   Because it is a color that evokes the idea of growth, and again renewal and personal growth is a key value of ours.  All of us desire to be formed more and more into Jesus’ likeness. Green also happens to be the color of Ordinary Time, which is the season of the Church Year we walk through for the longest period of time each year.

(By the way, just for fun’s sake, we’ll soon have our Logo in each of the colors of the Church Seasons: Black, Red, Green, Purple, and Gold).